Project Name: Logo Design Services – Finger Chips Branding Studio
Type: Creative & Branding Service
Domain: Multi-industry (Startups, FMCG, Hospitality, Fashion, Tech, Wellness, Legal, Retail, etc.)
Objective: To craft unique, memorable, and scalable brand logos that serve as the cornerstone of identity for businesses. At Finger Chips Branding Studio, the goal was to design logos that blend creativity, strategy, and cultural relevance — ensuring each design tells a brand’s story, builds recognition, and resonates with its target audience across digital and physical touchpoints.
Client
Logo Design Services
Year
2024
Live Project
Project Overview
2. Short Introduction to the Project
Finger Chips Branding Studio launched its Logo Design Services to help brands move beyond generic identities and establish distinctive, timeless, and high-impact visual marks. The service was designed to combine research-driven insights with modern design practices, delivering logos that don’t just look good but communicate trust, personality, and value. Whether for startups or established companies, our logos were built to work seamlessly across packaging, advertising, websites, and retail experiences.
Role & Responsibilities
3. Our Role in the Project
At Finger Chips Branding Studio, my role was that of [choose: Creative Director / Lead Designer / Agency Founder / Project Manager].
Founder/Director: I oversaw client onboarding, brand discovery workshops, and final approval of creative direction.
Workflow
4. Research Conducted Before Starting
Every logo project at Finger Chips Branding Studio began with structured research to ensure originality and brand alignment:
Brand Discovery: Conducted deep-dive sessions with clients to understand vision, mission, values, and target audience.
Market Research: Analyzed industry competitors to identify overused patterns and opportunities for visual differentiation.
User Personas: Considered demographic and psychographic traits of the target audience to create logos that evoke the right emotions.
Design Psychology: Applied principles of color psychology, typography standards, and cultural motifs to make logos meaningful and relevant.
Versatility Testing: Checked logo concepts for adaptability across platforms (apps, websites, merchandise, packaging, signage).
This structured process allowed Finger Chips Branding Studio to deliver logos that were not only visually striking but also strategically aligned with brand growth.
