The Project Details page is crucial for showcasing your work in-depth. This page provides a detailed overview of each project, giving potent Crushed is a modern dating app designed to move beyond superficial swiping and foster genuine, meaningful connections. The main objective of the project was to create a safe, engaging, and intuitive platform where users can connect based on shared interests, values, and compatibility rather than only appearance. The app aimed to balance a sleek, premium design with user-friendly features like profile verification, interest-based matching, and in-app conversation starters, ensuring a trustworthy and enjoyable dating experience.ial clients.
Client
Crushed
Year
2025
Live Project
Project Overview
Crushed is a modern dating app designed to move beyond superficial swiping and foster genuine, meaningful connections. The main objective of the project was to create a safe, engaging, and intuitive platform where users can connect based on shared interests, values, and compatibility rather than only appearance. The app aimed to balance a sleek, premium design with user-friendly features like profile verification, interest-based matching, and in-app conversation starters, ensuring a trustworthy and enjoyable dating experience.
Role & Responsibilities
Our responsibilities included conceptualizing the app’s core idea, planning the user flow, and overseeing both the technical development and design direction. In addition, I contributed to branding, feature prioritization, and ensuring the app maintained a strong balance between functionality and user experience.
(If you collaborated with a team, you can say: “I worked closely with a small team of designers and developers, where I focused mainly on [your contribution] while coordinating with others on UI/UX, backend systems, and marketing.”)
Workflow
Before development, I carried out extensive research to shape Crushed into a differentiated dating app. This included:
Market Research: Analyzed existing dating apps like Tinder, Bumble, and Hinge to identify user frustrations (e.g., shallow interactions, safety concerns, and lack of genuine connections).
User Personas: Developed user profiles representing millennials and Gen-Z singles seeking serious relationships, casual dating, or new social circles. This helped clarify which features would appeal most to different segments.
Competitor Analysis: Studied app designs, onboarding processes, monetization models, and community engagement strategies of leading platforms to identify gaps and opportunities.
Safety & Trust Considerations: Researched emerging standards for identity verification, privacy protection, and reporting systems to ensure Crushed prioritized user safety.
This groundwork ensured the app was not just another “swipe-based” platform, but one built around authentic connections, trust, and inclusivity.
